SEO is incredibly important for anyone posting anything online, in the 2019 the internet is used by over 4.3 BILLION users. 3.4 Billion of those users are using social media platforms like Youtube, Facebook and Twitter so anyone posting content on the internet have an incredible amount of competition. With SEO you cut through the crowd and actually optimise our content to tell the robots of the internet such as Google and Youtube, what the content is all about.
If you’re a business owner, a blogger or a social media influencer SEO is important to get your website, video and products seen by a larger amount of internet users.
Paid advertising is still a massive traffic source, in 2018 the average user was exposed to over 500 paid advertising campaigns which drive a significant portion of internet traffic. But we don’t want to pay for all of our traffic, it would be much more effective to utilise a FREE traffic source.
That traffic source would be the SERP (Search Engine Result Pages)
Google on its own processes over 40,000 search results every SECOND resulting in 3.5 BILLION Searches a day, so by optimising your content for search results you will be exposing your content to a significantly larger audience than the average social media user and it will be totally free!
Well, my friend. I’m glad you asked because I am about to break down some of the basic SEO practices that you can start using TODAY.
The purpose of SEO is to allow people who are searching for a topic, to find your content. Right, so how do we know what people are searching for?
Keyword research is the single most important part of the SEO Journey, without it you are pretty much leaving it to chance that someone will stumble upon your video and engage with it.
In order to properly perform Keyword Research there are a 3 tools that would come in handy.
Lets for arguments sake, say we are going to use the Google Keyword Planner we first need to identify some initial keywords that are somewhat related to the content of our videos.
Lets assume our video is about making strawberry jam. Our video title might be “How to make strawberry jam”. Viola that’s an exact match keyword that we can use to research other keywords!
As you can see, using the Keyword Planner, you get access to the average amount of monthly searches your key phrase gets.
Underneath is where all the good stuff is, this is where all of the broadly related search terms are shown as well as their average monthly searches.
See, by doing this we researched one search term that gets up to 10,000 monthly views and then found 6 related phrases totalling a potential 42,000 extra monthly searches!
You can drill down even further with more specific search phrases, the possibilities are endless.
Now granted, the Keyword Planner is a tool specifically for the Google search engine, but as Youtube is owned by Google it stands to reason that the data will be relevant on both platforms.
Cool, so now we have our keywords researched, whats next?
First and foremost you need to determine the most important search term you would like to rank for. In this example we will use “How to make strawberry jam”
The title should be an exact match for the search term you are trying to rank for.
Next up we need to focus our attention to descriptions.
Descriptions have the most ranking power as you have over 5000 characters at your disposal so use them, however, Only the first 5 lines will be visible in the Youtube Search Results Page. So you need to make them count.
Like before we need to make sure we use the keywords we researched in the description and its a good idea to use your most relevant search term at least 3 times, we then need to add in some of the other keywords to the description as well.
Like I said you get a 5000 character limit, so use as much as you need to write a compelling description.
Side Note : An old hat SEO tactic used to be used was keyword stuffing, whereby people would add the keywords in a list fashion, this no longer works and is not recommended, make sure your descriptions first and foremost can be read by a human.
The final stage in the optimisation plan is to use tags.
First and foremost you want to make sure your first tag is the primary keyword.
Followed by the other keywords you identified earlier in order of relevancy. You can determine relevancy in a number of ways but lets for this example order them by average monthly searches.
So Our tags would look like this
How to Make Strawberry Jam, Strawberry Jam Recipe, Jam Recipes,Making Jam,how to make jam,best strawberry jam,strawberry preserves
It is a good idea at this stage to add in a few keywords that will help the algorithm better detect the content of the video, use singular keywords like “Jam” , “strawberry” and “how to”.
By doing all of this you will be telling Youtube exactly what your video is about allowing their algorithm to sort your video into the search results.
As an added benefit, because we used the Google Keyword Planner, there’s a high chance of the video ranking on the Google search results as well, meaning more traffic to your videos!
Now all of this is super important stuff, but not nearly enough as keeping your audience engaged and creating as much watch time as you can.
If you want to know how to increase watch time, I posted an article on just how to do it.
Question for you : What piece of content are you most excited about optimising?